The Ten Commandments of Social Media Marketing

I became interested in social media almost six months back because I noticed a few trends both as a marketer and as a consumer —

• Trend 1
  • Tired of the over-clutter of things in their lives, people are going "off" consumption.
  • As media has become more fragmented, it has become more difficult to reach people with a commercial message.
  • Tired of the bombardment of commercial messages, people have learned to block out advertising.
• At the same time, social media, or consumer generated media, has made it possible to "listen to" consumers, "engage with" consumer, and "touch" consumers.
• Therefore, social media has emerged as a