Directory of Social Media Agencies In India

The Indian players offering social media marketing services can broadly be divided into three categories —

- Digital advertising agencies offering social media marketing services with a focus on virals, social network apps, social media campaigns etc.

- Public relations agencies/ practitioners offering social media services with a focus on online reputation monitoring and social media outreach etc.

- Prominent bloggers offering, basically, corporate blogging consulting services and workshops.

Let's look at the players under each category in some detail.

Digital Advertising Agencies

- Webchutney

Location(s): Mumbai, Delhi, Bangalore

Services: Online reputation monitoring, social media outreach, viral videos, social network apps.

Known clients: Boston Consulting Group, Airtel, MakeMyTrip, BookMyShow, Tata Motors.

- Quasar Talk, from Quasar Media, now part of the WPP Group.

Location(s): Delhi

Services: Online reputation monitoring, social media outreach.

Known clients: General Motors.

- Phonethics

Location(s): Mumbai

Services: Viral videos, corporate blogging.

Known clients: Tata Motors, Sony Entertainment Television, Nokia.

- iStrat Software

Location(s): Delhi

Services: Social media outreach, blogging, online reputation management, viral videos

Known clients: Dominos India, Maruti Suzuki

- Infovedics

Location(s): NOIDA (Delhi)

Services: Online reputation monitoring, social media outreach, viral videos, social network apps.

Known clients: None.

- Blueliner

Location(s): Hyderabad (also New York & Dhaka)

Services: Online reputation monitoring, social media outreach, viral videos, social network apps.

Known clients: None.

- ID8Labs

Location(s): Mumbai (also Philadelphia)

Services: Social media outreach, viral videos.

Known clients: None.

- NewMediaGuru

Location(s): Delhi (also London & New York)

Services: Social media outreach, viral videos, social network apps.

Known clients: None.

- The Flea

Location(s): Mumbai

Services: Viral videos, social media consulting.

Known clients: Star TV.

Public Relations Agencies/ Practitioners

- Rajesh Lalwani's Blogworks

Location(s): Delhi

Services: Social media consulting, online reputation monitoring, social media outreach, workshops.

Known clients: Fastrack (social media news room, Twitter, Facebook) & Breakthrough.

Prominent Bloggers

- Kiruba Shankar

Location(s): Chennai

Services: Corporate blogging consulting, workshops.

Known clients: None.

- Dina Mehta's Mosoci.

Location(s): Mumbai

Services: Social media consulting, workshops.

Known clients: None.

- Rajiv Dingra's WATConsult.

Location(s): Mumbai

Services: Social media consulting, social media outreach, workshops.

Known clients: Frito Lay, Nokia, HSBC, Mahindra, Rediff, Tribal DDB, ForceIndia.

Coming Soon

By the end of 2008, the following players are likely to enter the market —

- Nielsen Buzzmetrics is said to be in talks with some Indian multinationals for their online reputation monitoring service.

- International PR agencies Fleishman Hillard and Edelman are said to have approached Indian multinationals for their online reputation monitoring service via their offices in Mumbai.

- Zeta Interactive, which owns social media agency Relevant Noise, may start offering these services through their Zustek office in Hyderabad.

- Advertising agency CreativeLand Asia is also planning to start offering social media outreach services.

- Several PR agencies — including Weber Shandwick (with Screengrab), 2020 Media, Redifussion PR, Adfactors PR, and Genesis Burson Marsteller — are planning to start their own social media divisions.

It seems that, by the end of 2008, we'll have 25-30 serious social media players in the Indian market. That's amazing, isn't it?

Bibliography
: Originally posted at Gauravonomics Blog Also See: Rajesh Lalwani, HH at India PR Blog & Palin at India PR Blog.
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